A story-driven series for anyone ready to start thinking differently about purpose and building a life on their own terms.
First Principles
Alex is twenty years old, working the closing shift at McDonald's, doing everything right, and still going nowhere. When a chance encounter with a stranger named J introduces him to a different way of thinking, he realizes the problem was never the effort. It was the assumptions underneath it.
Book One introduces first principles thinking. It’s a simple but underused way of stripping a problem down to what you actually know, questioning what you've taken for granted, and finding better answers than the ones you inherited.
Starting With Why
Elizabeth is nineteen, running a Jamba Juice floor like she was born to it, and moving fast in every direction. When an offer forces her to choose between staying and leaving, she has to reexamine her motivations and decide how she plans to shape her future
Book Two is about clarity of purpose. Not having everything figured out, but knowing what you're actually moving toward and why. Because that clarity changes every decision you make today.
Four Quadrants
Alex knows what he wants to build. Now J hands him a map that shows him exactly where he's standing — and why the ground keeps shifting every time he tries to move.
There are four positions in the money game. Most people spend their whole lives in the first two and never know there were four. Alex is about to find out which one he's in. And what it's actually going to take to get out of it.
This is where the work starts.