Starting With Why

A Story About Knowing What Your Moving Toward

What If You've Been Moving Without Knowing Why?

Most of us learn to keep going when things are working. Stay busy. Stay productive. Stay on the path that feels right without ever stopping to ask why it feels right.

Starting With Why is the story of Elizabeth — a 19-year-old running a Jamba Juice floor like she was born to it, doing everything well, and moving fast in every direction. But when an offer forces her to choose between staying and leaving, she has to reexamine her motivations and decide how she plans to shape her future.

This short, powerful read introduces purpose clarity. This is a simple but often skipped work of understanding why you do what you do, and what you're actually moving toward, so that every decision you make today is pointed at something real.

At the end of the story, five questions are waiting for you. They're not hard. But they might stop you in your tracks — and that might be exactly what you need.

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